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Q5 (Tactical plan, Business Plan, Manufacturing Issues, Financial Issues),…
Q5
Tactical plan
Specify objectives
Choose strategic direction
Time phase tactics into the future
Project cash flows
Evaluate feasibility and attractiveness of strategic plan
Business Plan
Strategic analysis
Strategic Plan
Tactical plan through Q8
Pro forma financial statements through Q8
Manufacturing Issues
Marketing issues
Portfolio of brands
Pricing
Skim the cream versus penetration
Advertising
Volume
Themes
R&D investments in new features
Projected demand by quarter
Plant expansions
Production schedule
Financial Issues
Cash flow requirements
Sources of capital
Profitability and asset projections
Return on investment
