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Minority Influence - Coggle Diagram
Minority Influence
Moscovici Evaluation
Sampling Issue - all 172 participants were women so difficult to generalise to the whole population.
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Mundane Realism - the study of asking if a slide was blue or green is very unlikely to happen in real life.
3 Areas
Consistency
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Wood et al 1994 - Meta-analysis of 97 studies of minority influence, those seen as especially consistent were particularly influential.
Commitment
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Suggests certainty, confidence and courage in face of hostility, joining a minority has greater cost for an individual so the minority show greater commitment.
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Flexibility
Those who are flexible are seen as more persuasive to the majority, too flexible is seen as being inconsistent.
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Minorities are typically powerless compared to the majority so must negotiate rather than enforce their opinion.
Moscovici et al 1969
Aim - Impact of confederates and minority influence on changing opinions in 'blue slide, green slide' study.
Procedure - 3 groups looked at 36 glass slides and said if they were blue or green. Group 1 - 2 confederates consistently said green in 24/36. Group 2 - 2 confederates inconsistently said green. Group 3 - control group with no confederates just named the colour.
Findings - Group 1: 32% of participants gave same answer as minority on at least 1/36 trials. Group 2: Agreement from participants with confederates fell to 1.25% Group 3: Control group, participants got answer wrong only 0.25% of time.
Examples
Rosa Parks - Segregation, equality
Ruth Bader Ginsburg - Women in law, equality
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