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Business Strategy - Planning for business - Coggle Diagram
Business Strategy - Planning for business
:one:
Marketing
Sales
Sales Run Rate
Blended
Productwise
Selling Cost
Sales Calendar
Consumer
(CUTE)
Consumer?
Coach?
User?
Technical expert?
Economic Decision maker
Payments
Terms
Process
Credit Policy
Opportunity
Solution
Benefit
Need
Size
Growth
:two:
Operations
Reach Market
Time to Market
Inventory
Delivery Time
Storage
Process
Raw Material
Processing Time
Source
Raw Material
Sourcing Time
Minimum Order Quantity
Lead Time
Bulk-breaking Time
Purchase Calendar
Packaging
Packaging Design
Packaging Time
Operations as Competitive Advantage
Operation as the Product
:three:
Finance
Cost
Parta
Break Even Point
Depreciation
Fixed Cost
Variable Cost
Capital
Size of Investment
Ratios
ROCE
DSCR
ROE
Quick Ratio
Inventory Turnover Ratio
Debtor Days
Creditor days
Long Term Capital
Equity
Debt
Working Capital
Debt Financing
:four:
Competition
Direct Competition
Price Point
Product Spread
Service
Guarantees
Discounts / Promotions
Profit Margin
Who is Competition?
Wallet Competitors
Need Competitors
In other markets
Anticipated Competition
:five:
People
Team Strategy
Unskilled People
(Non-Core)
Utilisation Rate
Contract Hire
Skilled People
(Core)
Salary
Personal Growth
Benefits
Skill Analysis
Types of People
Scouts
Commandos
Bureaucrats
Leaders
:six:
Legal
Registration
Proactive IPR
Patents
Trade Marks
With Whom
Criteria
Time
Contracts
Essentials
Service Contract
Guarantees
Compliance
Changing Laws (Permissions, filings)
Changing Regulations ( Emission norms)
Changing social circumstance (Me too)
:seven:
Environment
Global
Global Economy / Finance
Trade Agreements
Global Trends
Support from international orgs
Information databases
Domestic
Policy - Central / State/ City
Economics / Finance
News & Other
Trend Scanning
Support available to the sector
Tax credits, low cost loans, tech know-how etc.
Information resources
:zero:
Introduction
The HOW
1) Start with Marketing
2) Operation
3) Finance
4) Competition
5) People
6) Legal
7) Environment
The usual starting points
I worked at X Company I can do that myself
I have unutilised Asset (land /factor) I think I can...
I have X money I can do ...
I have an idea and I can finance my venture
I am programmer I have created an App/Software
How can I
restructure
my company?
How can I
reengineer
my company?
Start with WHY
Why do you want to start a business?
Not negative WHY o WHY but positive to know whats important
Read Simon Senek Book
Understanding Bargaining Power
Mobile Phone Value Chain
Processor
Camera
Phone internal design
Battery Tech
Screen
Manufacturing process
Operating System
Ecosystem - ease of connecting with other device
Connectivity - Mobile/Wifi etc.
App ecosystem
Bargaining Power concentrates at certain points within value chains
Objectives of the Course
Start your business.
Improve your business
Develop your business plan
Make your business resilient
Identify gaps in your business strategy / plan
What is needed to be an entrepreneur?
Character Traits also need to be learnt
Technical skills
Strategic view
The other way
Fail small Fail fast
Ability to Control the points of competitive advantage / Bargaining Power in Value Chain
That means no debt - high risk equity capital only
Trial and Error
Make the business Plan and then Ignore the business Plan