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Functional food companies - Coggle Diagram
Functional food companies
A successful partnership between AH and Procter & Gamble (P&G) initiated in 1999 has resulted in the launch by P&G of an OTC (over the counter) product called Align.
Align is a probiotic supplement for the relief and management of irritable bowel syndrome
P&G sucessfully launched this product nationally in US in 2009 and in canada in July 2012
Zenflore
The 1714-Serenitas™ culture has been clinically studied in people with everyday stress
Combining this unique bifidobacterium culture with specially selected vitamins, Zenflore provides support for your mind and reduces fatigue
This naturally occurring bacteria is part of the family of bacteria given by mother to baby at birth
Prostora
The active component of Prostora Max is the alimentary health and P&G co-developed Bifidalis (Bifidobacterium animalis AHC7) which helps nutritionally managed digestive upsets, such as diarrhoea and also helps maintain digestive health in dogs.
Functional food market Europe
Industry Investment- Danone, Unilever, Nestle
Gut health-fibres, probiotics, prebiotics
heart/cardiovascular- fats, fibres, phytosterols
Immune function- probiotics, antioxidants
Bone health-calcium, vitamin D, prebiotics
Danone
Focus exclusively on products that bring
health benefits to consumers
‘Our mission is to bring health through food and beverages to a maximum number of people in Ireland
Danone in Ireland is represented by 4 businesses
Danone Ireland Ltd -yogurt brands Actimel, Activia, Vitalinea, Danacol and Oykos.
Danone Waters UK & Ireland: Evian (mineral water), bottled waters also include VolvicVolvic Touch of Fruit
and Badoit.
Danone Baby: baby food, Cow and Gate and Aptamil
Nutricia Medical: delivery of advanced medical nutrition for the sick the infirm and the elderly