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Improvement Plan for Maya Purdie's Small Business Website - Coggle…
Improvement Plan for Maya Purdie's Small Business Website
Brain-Based and Neuromarketing Techniques that can be implemented
27 Research-Backed Web Design Tips: How to Design a Website That Works
https://www.orbitmedia.com/blog/web-design-tips/
Faces are powerful imagery
From the time we are born, we gaze at faces more than anything else. The magnetic power of people pictures is very useful in web design.
A recent study by Basecamp showed a huge lift in results when faces and testimonials were combined on a sales page.
This makes your website look more personal and human. Not so bland and empty like a ghost town.
Enhance Your Web Design with Neuromarketing
https://www.neuromarketingservices.com/neuromarketing-web-design/
Studies have discovered that testimonials that feature a real customer's face boost confidence far more than the same praise without a photo
The human brain has a large area designated for facial recognition. The quickest way to evoke a positive feeling about your business is to show the face of a happy customer.
Neuormarketing within web: 11 tips you can implement now
https://www.grow-london.com/insights/neuromarketing-in-web-design-tips
Influence/Persuassion techniques of Cialdini's that can be used to get the audience to act
Neuromarketing Web Design: 15 Ways to Connect With Visitors' Brains
https://www.orbitmedia.com/blog/neuromarketing-web-design/
CONSENSUS/SOCIAL PROOF
According to the article, one of the ways you can use social proof on your website is by simplify showing that others are buying it. For example, you can create a "best selling" product category. Also, you try adding information about popularity to the product descriptions of the best sellers.
Never make a testimonials page all by itself
Neuromarketing for Website Design
https://knowndesign.co/blog/neuromarketing-for-website-design/
Reciprocity
People have a built-in sense of fairness. If you take without giving they will instinctively back way, feeling exploited. Whatever call-to-action you employ, the website visitor or prospective customer must feel they are getting something in return. It's even better when they feel that they are getting more than they are givng.
For example, A free ebook download when they subscribe to your newsletter or sign up for a webinar will tilt the scales in their favour, and they will love you for it.
Call-to-action?
Neuormarketing within web: 11 tips you can implement now
https://www.grow-london.com/insights/neuromarketing-in-web-design-tips
Scarcity
The feeling of loss is much greater than the feeling of gain. As such, people hate to lose out. Whenever something is at risk of being taken away, its desirable increases. You can apply this to your products or services to make them more desirable.
Using the scaircity principle is a good way of increasing the desirability of your products or services.
Where can an effective headline/tagline be included or improved upon?
Neuormarketing within web: 11 tips you can implement now
https://www.grow-london.com/insights/neuromarketing-in-web-design-tips
People make decisions based on emotion. They rarely read. They skim headlines. Words are anchored to emotions, so use words that conjure up positive emotions.