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CS-2 - Coggle Diagram
CS-2
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2.Strategic Alliances
problems
when alliances need to make joint investments, or take joint risk, or mount a joint response this creates other problems of coordination.
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alliances may give you a partner, who's also a potential competitor, access to your capabilities, technologies, or markets.
three horsemen
adverse selection
arise both in the choice of partner and in the type of resources or assets contributed by the partner.
moral hazard
accompany situations in which the partners performance of
his responsibilities cannot be accurately or fully monitored
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reasons
learn from its partner, and thus upgrade its own resources.
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reduce each of their asset commitments, and maintain some flexibility to invest in other opportunities.
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example
Microsoft and AT&T entered into in 2019.
This alliance covered a number of things, but at its core were the Cloud, AI and 5G.
types
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joint ventures
creates a separate third firm that both alliance partners co-own
and also contribute resources(human capital and technology) to
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Divestitures
mode
carve-out
Sells part of its ownership in a unit or cash (IPO),but parent still retains 50 ↑% ownership)
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