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Content marketing master class, Content marketing regular phrases, Agenda,…
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Six figure side project
Repurposed into video, conference talks, email copy, landing page, course content, etc
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Segmenting your audience
Identifying the persona - Who are you targeting? More specific - more effective but more work on your end
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For current users - where are they in their lifecycle? (focus on retention, increaseing usage, and creating promoters)
Email
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Your goal - Aim for high OR and CTR, low unsubscribers.
Mapping
Map content and channels (email, social, etc) to your customers lifecycle
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Drive attraction, affinity, action, and authority
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Selecting channels
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Cross pollinating
Content is never limited to a single channel. It is the input for every marketing channel - email, social, landing pages, and more.
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Web
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Blog vs Medium
Traffic to your blogs, in medium bit slow
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Paid
Beware of technical limitations, Target aggressively.. test over again.
Calendar title
Keywords, target persona, offer/ CTA, content type, piblished date, due date, author, title.