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TECHNOLOGY - Coggle Diagram
TECHNOLOGY
PROMOTION
METHOD ON INTERNET
Sponsors
Pops-up
Emails
Newsletter
SOCIAL MEDIA
Advantages
Improve brand recognition
Increase in brand loyalty
Not only target customers can see the promotion
Disadvantages
Might open for potential embarassement
Lots of time consuming on advertising campaigns
Businesses have to pay for social media advertisements
WEBSITE
Advantages
Cost efficiency
Advert controling
Update easily
Disadvantages
IT promotion -> extra cost
Reduce socialisation
Relying on customer to find one's websites
E-COMMERCE
Businesses
Advantages
Faster buying process
Affordable advertising & marketing
Faster response to market demands
Disadvantages
Spam emails
Malware
Credit card fraud
Consumers
Advantages
Wide range of good
Saves time
Saves money
Disadvantages
Scammers/ fraud
Delivering fees
Having to wait