Please enable JavaScript.
Coggle requires JavaScript to display documents.
Conti China
E-Commercial - Coggle Diagram
Conti China
E-Commercial
Status
Tuhu
- Product: TPMS set
- 2021 sales QTY: 1,500PCS
- Retailing price: 400RMB/set - premium level
- TPMS market volume on Tuhu: 2000PCS per month
Tmall
- Product: ATE rotor / pad / fluid
- 2021 sales: less than 1Mio RMB
- Brake Fluids take account for 70%
- Other brands: Feredo and Brembo annual Tmall sales roughly 10Mio, 90% is rotor & pads
JD
- Products: ATE (rotor / pad / Fluid); Wiper blades; TPMS
2.ATE and TPMS are selling in dedicated stores running by different partners
3 Sales performance in total is far more better in Tmall
Problem
- 主要产品缺货 supply shortage on mainstream product thanks to Coivd
- 转化率低 Low conversion rate
- ATE品牌知名度低 Low ATE brand awareness in China market
Solution
运营体系
运营逻辑
- B端：满足需求；创造价值
- C端 - 客户画像？客户标签？
运营模块
- 内容：详情页；客户评价；内容运营合作
- 营销：更多曝光机会；借助渠道流量
- 用户：拉新；提高转化；口碑
-