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The influence of BookTok on generation Z's reading behavior in UK and…
The influence of BookTok on generation Z's reading behavior in UK and Vietnam
Reading behavior
Amount of reading
Attention span (what have you been witness)
Preferences
Format: Digital/ Print; Digital: Kindle, Ipad, Book
Genre
Purchasing practices (E.g changes in format/ genre...)
Language
Others (Explore by interviews)
Where do you usually buy books? online stores? online bookstore? offline bookstores?
If the version is not produced in Vietnam?
Shops that order
Amazon
Strategy: what's your purpose of reading
Literacy practices
Annotating cái này để trong lúc phỏng vấn đi
Causes
TikTok usage
Algorithm: make users get addicted; location-based algorythm
Recommendation algorythm
Attention span: explaination
Cultural differences
Plans:
05/05: Theoretical framework
07/05: Methodology + Interview questions
08, 10, 12, 13/05: Interview (2 VN followers +1 UK followers + 1 VN creator)
Notes
Thuowngf content tren booktok la ve truyen, doc de giai tri, hoac de trau doi kien thuc, vif nhung quyen sach hoc thuat tiep can dc it nguoi hon, va danh cho it nguoi hon