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Celsius Fitness: Focus Group Results - Coggle Diagram
Celsius Fitness: Focus Group Results
Potential Target Market
Fans of CELSIUS
People who are looking at affordable options
People who enjoy working out
People in search of a gym/fitness center
Students
Perceptions of Brand
Good flavor energy drinks
Affordable
Good quality products
Good ingredients
Easily accessed
Qualities of a Good Fitness Center
Flexible hours
Friendly members and staff
Updated equipment
Close proximity
Comfortable environment
Not crowded
Variety of amendities
Best Place to Market Brand Extension
Celsius website
In store displays
Social Media
Tradeshows/promotional events
TV ads
Online campaigns
Reasons for Joining a Gym
Fitness classes
Personal training
Use of sauna, pool, steam room, or other amendities
To be with friends/ workout with friends
Learn more about fitness
To be healthier
Nutrition coaching