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FUTURE - Coggle Diagram
FUTURE
MARKETING
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public relations
WHAT IS PUBLIC RELATIONS?
- an area of communications that focusses on shaping and managing the public profile
- public face of a particular brand
brand ambassador
WHAT IS A BRAND AMBASSADOR?
- a person who represents and advertises a company
- a person who supports its offers
- a person who acts as the embodiment of the company's corporate identity through words and actions
WHAT DOES A BRAND AMBASSADOR DO?
- create and consolidate the relationship between the company's offer and the customer
- promote the company of their choice
WHAT TO STUDY:
- Bachelor degree majoring in media and communication
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ENGLISH
Journalism and writing
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copywriters
WHAT DO THEY DO?
- copywriters design and compose written material to advertise products and services
TASKS:
- determines advertising approach by consulting with clients and management, and studying products to establish principal selling features
- writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
UNI STUDY:
- communications
- journalism
- marketing
- writing
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