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Flags - Coggle Diagram
Flags
Sales Process
Not aligned with buying journey
Linear SP
Current SP
Bottlenecks
Irregular Funnel
Broad + Generic stages
No difference in 1 step between 10 demos and 1 demo
Marketing not aligned
No understanding for who uses mkt materials and why are they used
No unified SP
No scientific metrics
Solution
Clear understanding of USPs
Sales: No
Laurent: 5% of the work done by Jorge
Romain couldn't explain solutions; created own product
Sales: Yes, LP+Gov: No
LP (AMAD) changed objectives in Uruguay; sold what compliments them
Sales: Yes, LP: Yes, Gov: No
Ministry of Edu voted no cz of lack of understanding
Ygor's doc: stakeholders unaware
Offer wrong solution to gov
No Land + Expand
Tableau
No understanding of pain/need
Bolivia: stakeholders would've been blacklisted by the system
Local Partner
Government