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CHAPTER 7: ONLINE AUCTION, CHAPTER 7: MOBILE COMMERCE (APPLICATION) -…
CHAPTER 7: ONLINE AUCTION
Types of Online Auction
1. Auction Basics
In auction, sellers offer an items for sale but does not establish price.
Potential buyers are given info about the item or some opportunity to examine it. thus, they can offer bids which prices they are willing to pay
the potential buyers/bidders has developed private evaluation/amount they are willing to pay for the item.
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Auctioneer:
the one who manage the whole auction process
- Shill bidders:
people employed by the seller can make bids on behalf of seller.
2. Online Auction & Related Business
a) General Consumer Auctions
b) Specialty Consumer Auctions
c) Business-to-business auctions
3. Auction-Related Services
a) Auction Escrow Services
b) Auction Directory & Information Services:
eCommerce Bytes
Price Watch
c) Auction Software
For sellers
For buyers
7 Major Types of Auction Basics
1. English Auction
start from low price, bidding increase until no bidder is willing to bid higher
2. Dutch Auction
start from high price, bidding go low until the bidder accepts the price
3. First-priced Sealed-bid Auction
secret bidding process; the highest bidder pays the amount of the highest bid.
4. Second-price Sealed-bid Auction
Secret bidding process; the highest bidder pays the amount of the second-highest bid. (Vickrey auction)
5. Double Auction (open-outcry)
Buyers & sellers declare combined price - quantity bids.
the auctioneer matches sellers offers (lowest to highest) with buyer offers (highest to lowest).
Buyer & seller can modify bids based on knowledge gain from other bids.
6. Double Auction (sealed-bid)
Buyer & seller declare combine price - quantity bids.
The autioneer (specialist) matches seller offers (lowest to highest) with buyers (highest to lowest).
Buyer & seller cannot modify their bids.
7. Reverse Auction (seller-bid)
Multiple seller submit price bids to an auctioneer that represent single buyers.
the bids are given amount of specific item that the buyers want to purchase.
Price go down as the bidding continues until no seller is willing to bid lower.
Auction-related services
1. Auction Escrow Services
is a independent party that hold a buyer’s payment until the buyer receives the purchased item and is satisfied that the item is what the seller represented it to be
2. Auction Directory and Information
eCommerceBytes is an auction information site that publishes articles about developments in the online auction industry
Price Watch is a site that lists current selling prices for computer hardware, software, and consumer electronics items.
3. Auction Software
Both auction buyers and sellers can purchase software to help them manage their online auctions
a) For sellers, these companies offer software and services that can help with or automate tasks such as image hosting, advertising, page design, bulk repeatable listings, feedback tracking and management, report tracking, and e-mail management
b) For buyers, a number of companies sell auction sniping software. Sniping software observes auction progress until the last second or two of the auction clock
Online Auction & Related Business
1. General Consumer Auction
Sellers and buyers must register with eBay and agree to the site’s basic terms of doing business.
In addition to paying the basic fees, sellers can choose from a variety of enhanced and extra cost services, including having their auctions listed in boldface type and featured in lists of preferred auctions.
The most common format used on eBay is a computerized version of the English auction. The eBay English auction allows the seller to set a reserve price.
2. Special Consumer Auction
Identify special-interest market targets and create specialized Web auction sites that meet the needs of those market segments.
Eg: JustBeads.com, Cigarbid.com and Winebid.
3. Business-to-Business Auctions
business-to-business online auctions evolved to meet a specific existing need.
Many manufacturing companies periodically need to dispose of unusable or excess inventory.
4. Consumer Reverse Auctions
5. Group Shopping and Coupon Sites
6. Business-to-Business Reverse Auctions
the advisability of using reverse auctions depend on specific conditions that exist in a given company.
Using reverse auctions replaces trusting relationships with a bidding activity that pits suppliers against each other and is seen by many purchasing managers as a step backward
CHAPTER 7: MOBILE COMMERCE
(APPLICATION)
MOBILE PHONES
smartphones, such as the Apple iPhone and phones that use the Android operating system, opened the door for serious U.S. mobile commerce
TABLET DEVICES
tablet device that is smaller (with fewer capabilities) than a laptop computer, yet larger than a smartphone.
can be connected to the Internet through a wireless phone carrier’s service or through a local wireless network.
MOBILE DEVICE OPERATING SYSTEMS
other phone makers (including HTC, Motorola, and Samsung) created their own operating systems and apps for common functions such as calendar, contacts, and e-mail
these manufacturers now use a standard operating system provided by a third party such as Android and Windows Phone.
MOBILE APPS
most mobile phones use a common operating system (such as Android and iOS).
MOBILE PAYMENT APPS
a number of companies began to offer retail store technologies that allow the use of smartphones as payment devices such as American Express, Visa & MasterCard.