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logo redesign/artifact design, STYLE - Coggle Diagram
logo redesign/artifact design
logo on item
brand
stand out
DESIGN PROCESS - LOGO :check:
Size of canvas
text placement
logo on item?
text on PSD mock up
Illustrator
text placement on image?
image? no Image?
vector image?
orientation
Layouts
FONTS
fancy fonts with traditional?
traditional fonts
blacksword? idea for Shorty Mic
different to current logo
readable font avoid tagging/graffiti type fonts
Client requested possibility of using circle or shape?
mock up ideas
Try different shapes
sketch ideas out
CREATE ARTIFACT :check:
Tshirt
Hoody
hats
stickers
phone case
physical item to put logo on
business card
tote bag
MOCK UP on PSD
cup
POSTER?
GIG FLYER?
Press Release? EPK?
CD cover/LP cover
Black on white
White on black
drink bottle
add red colour?
MARKETING
established new logo
redesign of merchandise
paper based for eg business cards
online presence with new logo
engaging logo to help market artist
SOCIAL MEDIA
facebook advertisements
tiktok
instagram advertisements
twitter
assess/research which advertisement is needed for each platform
YouTube
Target Audience/demographics
could apply to 18-35yr old
predominately male
female aspect too
artist appeal to certain demographics
music appeal to male
face of the artist
lower socio-economic
University student/s
wanting to engage with new logo to attract different demographic
research
gain new audience
COLOURS
c72d2f
colour client asked for?
colour palette
Shapes
borders?
text colour?
background?
trial other shades
black & white - sleek
find inspiration from other logos
google other rap logos
compare sleek designs
find right font combo SHORTY MIC/Westside Hip Hop
colour combo for background
STYLE
Easy to read
VISUALLY APPEALING
include 1985 EST. Somehow
include "westside Hip Hop" somehow
similar to egs on mood board
complete different look to original logo
sleek
Professional
with a graphic?
plain text logo idea