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CHAPTER 7: VIRTUAL COMMUNITIES TO SOCIAL NETWORKS
Virtual Communities:…
CHAPTER 7: VIRTUAL COMMUNITIES TO SOCIAL NETWORKSVirtual Communities: a gathering place for people & businesses that does not have physical existence
- Bulletin Board Systems (BBSs): computer that allow to connect using dial-up connection thru telephone lines to read & post message in common discussion forum (electronic version of physical bulletin board)
Evolution of Virtual Communities to social network
1985 - WELL (Whole Earth 'Lectronic Link)
1995 - Beverly Hills Internet virtual community site
1995 - tripod virtual community
1995 - Theglobe.com Cornell University class project
Social Networking Sites
- Convey info to customers: purchase ads, post offers & promotion, post info about product & services
- Received info from customer: collect & summarise customer post for analytics
- Facilitate communication among customer: collect shared of knowledge from cust post & use it to build customer loyalty
1. Web Logs (Blogs)
- web sites contain commentary on current events/specific issues written by individual
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- Microblogs
- such as Twitter, very informal, limited to 140 characters in length
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3. Participatory Journalism
- inviting info & opinion contribution, newspapers are finding they can reach younger readers who did not grow up reading print newspapers
4. Location-Aware Mobile Social Networks
- mobile device can transmit with user's permission their location to websites.
- provide custom ads or services using that location info
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Business Uses of Social Networking
- there are many opinion on what companies should & should not do with social networking tools.
- Social media engagement provide more info about customers & potential customer
- Companies can interact with their customers/suppliers easily and more convenient than traditional communication taken in buyer-seller relationship.
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