Please enable JavaScript.
Coggle requires JavaScript to display documents.
Conformity When the Answer is Ambiguous and Minority Influence to the…
Conformity When the Answer is Ambiguous and Minority Influence to the Majority by Serge Moscovici 1969
An experiment about the conformity of the majority to a consistent minority about a slightly ambiguous color-perception test
Results
In 8.42% of all trials, the participants agreed with the minority.
-
If answers by the minority were inconsistent, only 1% agreed with the minority
The minority influences the majority, but to a lesser degree than the majority influences the minority.
Students were much less sure of their accuracy when contradicted by two confederates versus one confederate.
-
-
Aim/Hypothesis
While individuals are influenced by the majority and organizations in power, can a consistent minority influence the majority if the minority is incorrect?
A consistent minority would be successful in influencing the majority to defect and agree with them.
Sample
Liberal arts, law and social science students
-
-
-
-
All participants took public color blindness tests (Polack) in order to eliminate all outliers and to establish trust with the critical subject
All participants filled out a questionnaire about the experiment and the other group members. The real objectives were explained.
Showcased 36 slides that were clearly different shades of blue, with variations in luminosity (brightness)
Confederates were either confident or unsure, but consistently contradicted the majority