The social construct of ageing as a problem
Our ideas on being old are socially constructed, social attitudes make being elderly a 'problem' for society.
Old age and modern society ageing as a 'problems', ageism is a result of structured dependency; forced out of work to live on the state
Chris Philipson (1982) Marxist claim that the states unwilling to support pensioners because they are no use to capitalism
However, Old age and postmodern society, Stephen Hunt (2005) we choose a lifestyle and identity, so the aged are a market for 'body maintenance' and 'rejuvenation goods' (proof of value)- we are defined by consumption not production and elderly can consume just as much as anyone else
Postmodernists argue we have moved on from fixed age stages and therefore elderly have greater freedom, elderly can consume just like anyone else, products aimed at elderly is proof they are valued.
Pitcher agues inequalities are still prevalent amongst old and effect their freedom and chances, e.g. working class and women lower pensions so less living standards.