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MEDIA CASE STUDIES - Coggle Diagram
MEDIA CASE STUDIES
NARRATIVE - BBC SHERLOCK - A STUDY IN PINK
CAMERA
SHOT-REVERSE-SHOTS ON MYCROFT AND WATSON -
EMPHASISES DIFFERENCE BETWEEN THEM
PULL FOCUS ON SHERLOCK + WATSON -
HIGHLIGHTS DUO DYNAMIC
SFX/EDITING
Text describing sherlock’s deductions; text messages (‘if inconvenient, come anyway -sh’)
TRANSITION – door opening, literally providing a doorway into another scene (two different occasions);
SOUND
SHERLOCK'S MOTIF - LOTS OF STRINGS, DRAMA
MISE EN SCENE
SCENE LAYOUT/RULE OF THIRDS
RULE OF THIRDS: S+J almost always perfectly on vertical thirds, balance the screen- indicates that the characters balance each other
Mycroft almost always centre, off-putting, unnerves the audience by taking away from their natural eyeline.
PROPS
duality of Watson’s crutch and Mycroft’s umbrella—mirroring;
COLOUR PALETTE AND LIGHTING
Emphasis on dark colours + neutrals makes scenes look bleak—thematic foreshadowing? suggests that show is going to be a hard-hitting drama.
focus on dark and chiaroscuro lighting
NARRATIVE + GENRE
TODOROV
EQUILIBRIUM—john Watson, therapy + PTSD
DISRUPTION—four suicides (murders), meets sherlock holmes
ACKNOWLEDGEMENT—introduction to Sherlock’s collaboration with Lestrade
REPAIR THE DAMAGE—catching the murderer
NEW EQUILIBRIUM—murderer gets shot, killings stop, John and Sherlock now work together, live together, a friendship is established, this will become their norm.
LEVI-STRAUSS BINARY OPPOSITES
John + Sherlock (good) vs Cabbie + Moriarty (evil)
Sherlock (chaos) vs Lestrade (order)
BARTHES
REFERENTIAL/CULTURAL - WATSON AFGHANISTAN FUCKY WUCKY LEG
ACTION - WATSON GUN DRAWER
ENIGMA - GOOD BOTTLE, WHO IS SHERLOCK'S "FAN", WHO IS MORIARTY?
TODOROV 7 SPHERES
HERO - SHERLOCK
HELPER - WATSON
DONOR - MIKE STAMFORD(man who introduces sherlock and watson)
DISPATCHER - LESTRADE
FALSE VILLAIN
SHERLOCK
MYCROFT
CABBIE IS A VILLAIN, BUT A RED HERRING VILLAIN
whilst the sphere of action is actually false HERO, BBC Sherlock subverses the trope
THE VILLAIN - MORIARTY
CHARACTERS AND REPRESENTATION
SHERLOCK'S OUTFIT MAKES HIM APPEAR AS THE VILLAIN
SUBVERSION OF TODOROV - FALSE VILLAIN RATHER THAN FALSE HERO
Murderer in knitted sweater, flat-cap, elderly, unexpected villain; subversion of what we expect from the villain
Hero does villainous things- torturing a dying man
Helper aids the hero by killing the adversary – not a morally perfect agent - heroes doing villainous things
JOINT VENTURE - CALAMITY FILMS
INDEPENDENT COMPANY
JOINT VENTURE WITH CHANNEL 4, CANAL+, PATHE TO PRODUCE PRIDE (2014)
PATHE IS LARGEST FILM DISTRIBUTOR FOR ALL OF WESTERN EUROPE - BENEFIT OF JOINT VENTURE
CHANNEL 4 IS KNOWN FOR MORE SOCIALLY UNACCEPTABLE CONTENT IN THE UK, ALLOWED FOR MORE BLATANT LGBTQ+ CONTENT
FILM RECEIVED 7 BIFA NOMINATIONS, 3 BAFTA NOMINATIONS, AND A GOLDEN GLOBE NOMINATION FOR BEST FILM.
GROSSED $7,285,099 (USD) / £5,979,345.78 (GBP) WORLDWIDE
BENEFITS OF JOINT VENTURES
INCREASED FUNDING
GREATER DISTRIBUTION
CAN CROSS PROMOTION - OFTEN CONGLOMERATES WILL USE INDIE VENTURES TO ADVERTISE NEW PRODUCTS
MARKETING CAMPAIGNS
INDIE - HAXAN - BLAIR WITCH (1999)
Used the internet for their marketing campaign - one of the first films to do so
script was mostly improv, actors held the cameras to add to found-footage effect
set up their own website with folklore on The Blair Witch to sell the myth
had small-time news broadcasters read out missing persons reports for the characters - same names as the actors, so sold the idea that they were actual film students that went missing
used unknown actors so public didn't know they were really actors
advertised as a found-footage research project, like a documentary-turned-murder-scene
CONGLOMERATE - WARNER BROS - THE DARK KNIGHT (2008)
HARVEY DENT CAMPAIGN
VANDALISED CAMPAIGN WEBSITE
DENTMOBILES
SCAVENGER HUNT
HEATH LEDGER MEMORIAL
COPYCAT CRIME
17 Y/O GIRL INDIANA - 2009
cut her face w a razor and tried to do the same to her teacher whilst wearing joker makeup - no one was harmed
James Holmes shot up a screening of The Dark Knight Rises (2012)
originally thought to be a copycat crime, however this was due to misreports - Holmes had dysphoric mania and chose the screening because it was guaranteed to be full