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(to Redo)2022-2025 YKLIm Corporate Master Direction & 经营中心思想 - Coggle…
(to Redo)2022-2025 YKLIm Corporate Master Direction & 经营中心思想
第一阶段 A:货如轮转：掌握每种产品的销售收据，65%卖销售快而还有利润的产品。 销售太慢的产品就算有margin也弃之，不断提升仓库的库存效率！
System to Trace the sales for each items over certain period. 不断分析数据
EIS: To Do: A key person to analyze each product data all the time. Deciding what to order more, what to continue, what to drop.
此策略要不断改进 协助事业继续生存并夸大生意额，为建立自己品牌争取时间与本钱！
Beside adjust and testing the optimum price. Some products have to boost with Review and Improve conversion with other strategies such like: Video, contents, bundle ...
Cut down current product range and warehouse space to 60%. So that can sell new product brands.
Continue to find new products to fight the battle. Including finding different products for store traffics.
第一阶段C:Digital Marketing
提升公司数码营销能力。
Video - Video - Video
Right Person
Find away to do video continuously in low cost
让公司具备建立自己品牌的能力，
避免永远陷在价格红海的竞争里面
建立一个团队，掌握各种最新电子营销的方法
Facebook
Tiktok
Instagram
Create own website and sell existing and new product that can sell internationally.
重新规划团队
New Staff for:
An Exec take care EIS and FREI
An Digital Marketing Exe to take care Digital Marketing
Building Sales for own website
Personal Goal 个人目标：
建立一家可以Auto Pilot的公司
建立可以销售国际的产品品牌，未来可以高价卖掉，达到退休的目标
不断进修Option Stock技巧 - 1. 增加收入 2. 提早实现财务自主
四年内集中精神 全力以赴达成目标一与二。
** Plan what to do Daily and Weekly to achieve above goals
MY Daily Main Time Task:
Do FREI everyday and build complete IES Tasklist for staff to follow.
Study and Building Digital Marketing Team for build own website and brand strategy.
Find New products that align with our current buyers and suitable to sell internationally
And build uniqueness on our product so that won't have to keep fighting on Price War
Towards Auto Pilot
第一阶段 B: 销售品牌产品：
Objective:
脱离纯价格战的红海
可以不止销售马来西亚的产品，寻找可以销售国际的产品与品牌。
Direction
Own Brand - FitExperte - Design and Build Digital Marketing Strategy to promote FitExperte.
Find brands and product (from China) we have confidence to sell, be their Sole Distributor in M'sia and S'pore,, then Indonesia.
Building New Kitchen Product Brand - Brand name? All product must have videos, Do a survey on kitchen product future brands
Corporate Goal 企业目标：
我们的品牌竞争力是什么？
如何在市场中突出并胜出？
建立一个国际知名的品牌