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oreo - Coggle Diagram
oreo
different parent companies
canada
customer perceptions & established brands
china
different to canada parent brand
importance of branding
familiarity
less investment in overall promotion (instead of informing, focus can be on persuasion or reminding)
created trust
connection and credibility built between customer and company (brand value)
promotional differences
US
message was parent showing the child how to (twist lick dunk)
PLC - maturity stage
reminding customers - established cusomer base
different promotional messages
china
message was the child introducing the (twist lick dunk) to the parents
plc - growth/intro
informing new customer base
connected to the main message or communication