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Trackers - Coggle Diagram
Trackers
Levels
1: Network
2: Campaign
3: Adgroup
Publisher
Audience Segment
4: Creative
Placement ex; id_bottom left
https://app.adjust.com/abc123?campaign={campaign}&adgroup={publisher_id}&creative={creative_id}
Macros populate this data mostly/can hardcode if only one value for any of these paramaters
Redirect
"redirect=" parameter
Sends clients to web URL
Download app at website
Adjust tracker embedded
Use Case:Retention better potentially
Multi-platform campagins
Can choose iOS or Android specific
Data 2 ways
Tracker URL
Data breakout??
SDK
Fallback Paramater
Off-Platform: traffick from unchosen platform
ex; email campaign (desktop click)
redirects to web URL
Use Case:
Goes to default web-browser (usually iOS)
1 tracker per network
Can edit parameters in campaign wizard
unknown potential for parameter
Tracker limit parameter option
Deeplink