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SOCIAL INFLUENCE - Coggle Diagram

- - - - Asch intended to see if individuals would follow the majority in cases when the solution was evident.
    - - 5-7 participants / group
        
        Each group - given a standard line and three comparison lines
        
        Participants had to declare aloud which comparison line was the same length as the standard line.
      - In reality, there was only 1 real participant, remaining 6 were confederates
        
        In 12 of the 18 trials, the confederates were instructed to offer the erroneous response.
      - Results
        
        On 32% of the key trials where confederates provided incorrect responses, real participants complied. Furthermore, 75% of the sample adhered to the majority of at least one experiment.
  - - - Centered on the desire to be liked or accepted by others
    - - Based on a desire to be right
- - - - Research by: Stanley Milgram
      - People involved
        
        Experimenter
        
        Teacher
        
        Learner
      - Procedure
        
        He carried up a lab experiment in which two volunteers were allocated the roles of teacher and learner.
        
        Teacher - the real participant
        
        Learner - a confederate
        
        Separate rooms were created for the teacher and the student. The researcher next requested the teacher to apply electric shocks that were truly harmless to the student each time he supplied the incorrect response.
        
        . These shocks ranged from 15 to 450 volts and escalated for each incorrect response given by the student.
      - Aim
        
        Milgram wanted to test if individuals would follow the orders of a legitimate authority person if they were told to injure another human being.
      - Results
        
        According to the results, all participants reached 300 volts and 65 percent were eager to continue all the way to 450 volts.
- - - - Deadline technique
      - Playing hard to get
    - - Door-in-the-face technique
      - That's-not-all technique
    - - Foot-in-the-door technique
      - Lowball procedure
    - - Ingratiation - Making people like us so that they would be more ready to comply with our request