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[CS-1] Corporate Scope, G3 (Owen, Eason, Wick, Silvia), Low, Questions…
[CS-1] Corporate Scope
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Managing units which are easliy be independent companies.
Ex:Google, Amazon
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Horizontal Scope
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Case: ITT Corporation
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Solution
spilt up
insurance, hotels business
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Basic introduction
three dimensions
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Geographic
regional,national,global markets
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Vertical Scope
Vertical integration
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planning,coordinating,control
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outsourcing
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Disadvantage
When we rely on outsourcing continuously, it is hard to catch up
objective
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What organizational form (outsourcing, or vertical integration) that best achieves this objective.
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Questions Marks
- Cashflow: Negative
- Strategy: Increase market share or harvest /divest
Star
- Cashflow: Neutral
- Strategy: Hold or invest for growth
Dog
- Cashflow: Neutral or Negative
- Strategy: Harvest or divest
Cash Cow
- Cashflow: High and Stable
- Strategy: Hold
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