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Proposed Framework, For Ease/Practicality:, Inoue & Kent (2013) and…
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For Ease/Practicality:
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Health and Well-being (be specific to one of Vanclay's 2003 outputs, like Riggin/Inoue were)
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Put the goals in place, but vague enough to be adaptable, i.e Improve reputation, but they choose what that means to them (SEO increase, website increase, customer footfall etc, these options could all be listed as suggestions
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Evaluation process (Hindley & Williamson, 2013)
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• Structured observations recorded via standardised matrix to determine extent sport-based activities match the program aims
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Securing meaningful operationalisation (Breithbarth et al, 2011, p. 732)
Results-orientated Focus primarily on outcomes, efficiencies and outputs
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Reliable Provide accurate, consistent information over time
Objectives and suggestions for Key Indicators (Breitbarth, 2011, p.. 732)
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Heine et al (2014)
Be narrow and deep, focusing on key select areas, with stronger commitments
Be strategic, based on community needs and team capabilities and goals, to ensure that the team, partners and community benefit
Show community groups trust and respect, deferring to their knowledge and expertise, by seeking input and guidance to inform the overall strategy
Anchor the program in meaningful partnerships with central community organizations that go beyond funder-fundee relationships to true collaborations.
Enable community programming that aligns with broader goals rather than mandate how resources are used
Identify synergies across community partners, sponsors, league interests, and team brand
Serve as a broker by connecting community partners in regular meetings, shared space, and through shared initiatives
Match the approach with the right organizational structure: integrate CSR into the organisation, for example, connecting it with marketing, sponsorships, and sourcing
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Who has ownership over the framework? For ease, sit it with the sports organisation... as they are best placed to track society impacts...
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