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Paper 1 - Coggle Diagram

- - - - Primary Audience- who the letter is addressed to
      - Secondary Audience- those who read the letter for social, political, and historical reasons
    - - Name, Date, Address
        
        Formal vs. Informal (Mr. and Mrs. vs Bob and Sue)
        
        Address included? Lends itself to formality
        
        Professional Letter or Casual Correspondence
    - - Reveals the tone of the writer
      - Ex: Dear, Dearest, My; To whom it may concern;
    - - Usually in the first paragraph (unless there is something you want)
      - Short and clear statement explaining the importance of something
    - - Seen through diction and syntax
      - Refers to the relationship between the writer and recipient
    - - Usually at the end of the letter
      - States what the writer wants the recipient to do or feel in response to the letter
    - - Like the salutation, but at the end
      - Supports the purpose, register, and call to action
  - - - Usually comes in the mall or is passed out in crowded area
      - Combo of text and images
      - Any material that had dual purpose
        
        Inform and Persuade
      - Examples
        
        Hotel Offerings
        
        Medical Office Offerings
        
        Coupon Sets
        
        Advertisements of new product
        
        College/Career Material
      - Hosts
        
        Pamphlets
        
        Leaflets
        
        Brochures
        
        Post cards
    - - What to look for
        
        Use of headlines, body text, logo, slogan/tagline, images
        
        Diction and syntax and how that’s related to the audience
        
        Persuasive language
        
        Ethos, Logos, Pathos, Kairos (element of time)
        
        Exaggeration, manipulation, misleading info
        
        One sided, positive, emotional
    - - What to look for
        
        Does it match the linguistic and literary features
        
        How do they support the purpose
        
        How are they used to set the mood
        
        How do they reach the primary and secondary audiences
        
        What is the function
    - - Introduction
        
        At least two audiences
        
        Context
        
        Author and Purpose
      - Body Paragraphs
        
        Use of images
        
        Use of color, font, and space
        
        Use of literary and linguistic features
      - End of Body Paragraphs
        
        Come up with a “counter argument” of some sort—find an area in which they could improve
        
        Effectiveness of elements in connections with audiences
      - Conclusion
        
        Explain why this text type is important to understand
  - - - First Impression
        
        Colors, shapes, title
        
        What makes you keep looking
      - The Story
        
        The argument
        
        What are they trying to persuade you of?
        
        Presented in the title
        
        Anything in the larger font
      - The Data
        
        Any supporting details that support the argument/story
        
        The credibility (important to look at)
      - The Strategy
        
        What is done with purpose?
        
        Who is the audience?
        
        Specific audience vs General audience
        
        How it’s read: left to right, top to bottom
        
        Top left and bottom right most important
        
        If something is put in the center, it takes away flow of observation
        
        Tone
        
        Does it fit the audience?
        
        Images, color, font, space
  - - - News Hook: answer the “why now?” Needs to be connected to today’s news. If analyzing an older Op-Ed, it will be connected to the current day somehow
      - Leads: An engaging first line or paragraph
      - Thesis: should be clear and original. Should be focused enough to keep with
      - Evidence: stats, historical precedent, expert findings, interviews, logic, etc.
      - Counterargument
      - Conclusion
      - Author’s Credentials
    - - The source, its context, and the ethics
      - Audience: Global and/or local, demographics
      - Loaded or emotive language
      - Use of rhetorical devices
      - Writer’s agenda- explicit vs implicit
      - Purpose- what does the author want to convince the audience of?
  - - - Humor- has to be funny
      - Criticism- either general criticism of humanity or human nature or specific criticism of an individual or group
      - Moral voice- simply mocking or criticism is not “satire"
    - - Ironic/Sarcastic
      - Horatian- good natured criticism
        
        Example: Simpsons
      - Juvenalian- bitterly cynical denunciation
      - Always opposed to hypocrisy
      - More than a little bit prone to references to things society finds taboo or disgusting
      - Direct Satire- the speaker is the author himself/herself
        
        First Person
        
        Example: Daily Show
      - Indirect Satire- the speaker is a persona or a character, but not the actual author
        
        Example: The Colbert Report
  - - - Entertainment
      - Networking
      - Information
      - Organization
      - Charity
    - - Navigation Menu- labels at the top or under an icon used to navigate through the website. Ease of use is key.
      - Header- top section that includes logo, branding, and navigation menu
        
        Subheadings- help with navigation through the site
      - Banner- sometimes the first large graphic element across the top. Will use colors to coordinate with logo
      - Footer- found at the bottom and contains source info, contact info, copyright requirements, the logo, and promotes better user experience
      - Sidebar- some websites have this, some don’t. Use for supplemental information on the main page.
      - Call to Action Buttons- allow interaction with the website. Usually requires the user to input personal information and details in order to get ‘the most up to date information’ or ‘10% off of your order’.
      - Hyperlinks
      - Logo- Represents the brand. Color, shape, text are all important
      - Images and icons- chosen to elicit desired outcomes from the audience
      - Font- size, type, color
- - - - Diction
      - Syntax
  - - - Color Wheel
        
        Primary
        
        Red
        
        Yellow
        
        Blue
        
        Secondary- Combos of Primary
        
        Purple
        
        Orange
        
        Green
        
        Tertiary- Combos of Secondary and Primary
        
        Chartreuse
        
        Teel
        
        Amber
        
        Vermillion
        
        Magenta
        
        Violet
      - Color Harmony- Creates a pleasing sensation; creates harmony
        
        Analogous
        
        On the same side of the color wheel
        
        Example: Green and blue
        
        Complimentary
        
        On the opposite sides of the color wheel
        
        Example: Yellow and Purple
  - - - Made directly for and to adhere to said audience
      - Usually how the main subject used is attracted
    - - Who is adhered to either inadvertently or specifically
- - - - To what extent does the analysis show analysis and evaluation of how the author uses stylistic and structural features to shape meaning?
    - - 3- The analysis shows adequate analysis and evaluation of how the author uses stylistic and structural features to shape meaning.
      - 4- The analysis shows good analysis and evaluation of how the author uses stylistic and structural features to shape meaning.
      - 2- The analysis shows some analysis and evaluation of how the author uses stylistic and structural features to shape meaning.
      - 5- The analysis shows insightful analysis and evaluation of how the author uses stylistic and structural features to shape meaning.
      - 1- The analysis shows little analysis and evaluation of how the author uses stylistic and structural features to shape meaning.
  - - - To what extent does the analysis show coherency, focus, and organization?
    - - 3- The analysis shows adequate coherence, focus, and organization.
      - 4- The analysis shows good coherence, focus, and organization.
      - 2- The analysis shows some coherence, focus, and organization.
      - 5- The analysis shows effective coherence, focus, and organization.
      - 1- The analysis shows little coherence, focus, and organization.
  - - - To what extent does the analysis show an understanding of the text and make inferences from it?
      - To what extent are interpretations supported by relevant references to the text?
    - - 1- The analysis shows little knowledge and understanding of the text. Interpretation is rarely supported by references to the text.
      - 2- The analysis shows some knowledge and understanding of the text. Interpretation is sometimes supported by references to the text.
      - 3- The analysis shows adequate knowledge and understanding of the text. Interpretation is generally supported by references to the text.
      - 4- The analysis shows a good knowledge and understanding of the text. Interpretation are frequently supported by appropriate references to the text.
      - 5- The analysis shows a perceptive knowledge and understanding of the text. Interpretation are effectively supported by convincing references to the text.
  - - - To what extent is student's use of vocabulary, tone, syntax, style, and use of terminology accurate, varied, and effective?
    - - 3- The student's use of vocabulary, tone, syntax, style, and terminology is generally accurate, varied, and effective.
      - 4- The student's use of vocabulary, tone, syntax, style, and terminology is frequently accurate, varied, and effective.
      - 2- The student's use of vocabulary, tone, syntax, style, and terminology is sometimes accurate, varied, and effective.
      - 5- The student's use of vocabulary, tone, syntax, style, and terminology is convincingly accurate, varied, and effective.
      - 1- The student's use of vocabulary, tone, syntax, style, and terminology is rarely accurate, varied, and effective.