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The Benefits of Consolidating IT Systems (Microsoft 365) - Coggle Diagram
The Benefits of Consolidating IT Systems (Microsoft 365)
GDD
Increase conversion points
Retire 3 downloads currently on site
Additional Product Page: NowBefore security product
AB test (agile) on the top nav
AB test CTA to service page + new CTA added in the last cycle
INvestigate blog bounce rate
Improve blog footer - low click through - blog pages > other pages
Service to service page conversions - reduce exits
AB tests on contact us page (high bounce, high exit)
Contact us vs Book a Meeting CTAs
Social
Utilise case study content - make into graphics
Remove twitter - focus on Linkedin
Social Graphic templates (new)
Build from each section of the blueprint guide
Need internal news from the company (hires, Q+A, Intro's etc) - techy stuff - Mary to create template?
Content & Email
PREMIUM CONTENT:
Blueprint for Microsoft 365 business success guide.
Angle:
The IT Managers guide to getting the most out of Microsoft 365
Focus on IT Manager pain points (users, time sap, training) rather than business owner/generic stuff.
Case study content for guide needed
Update Business Communications Guide
content - covid related (1hr) . Does 'centralising' inspire the persona? Would 'Simplify' be a better pull for a download? Review LP copy and how we position this content.
Video? Per page, contact us page?
Video for LP cloud audit page from Ben (AGILE)
Themes
Consolidating IT Systems
Move to Hybrid
SMB challenges - security, governance + compliance
Benefits of Enterprise for SMBs
Reducing friction, employee experience, IT Manager pain points resolution
Microsoft gold partner
Getting more out of Microsoft 365 - blueprint - positioning them as experts
SEO
365 features
Tech issues - 30 orphaned pages in sitemap
83 pages with one internal link
7 external links 403
Optimise managed IT service page
Mobile page speed
Outreach
HubSpot
Segmentation update
Email options: Share blueprint out to IT Manager / people already with 365
Review workflow performance