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Roles & Responsibilities :silhouettes: - Coggle Diagram
Roles & Responsibilities :silhouettes:
SEO Specalist
Optimise Websites using keywords
Increases organic traffic on websites
Keyword Research
Develop link building activities
Social media manager
builds/runs campaigns on social media platforms (Instagram, Tik Tok, Facebook)
Identifies trends in customer interactions
Works with content manager to create content
analysing engagement data (CTR, impressions etc) and building reports for clients
Represents the brands online presence
Graphic Designer
Help create visual concept of communication
Create images/graphics
PPC Specialist
Creates & manages pay per click campaigns
Oversees strategy, design and implementation of PPC campaigns
Campaigns vary across a range of social media channels
Analyses existing campaigns and trends to apply findings to future campaigns
Outreach Executive
Works closely with SEO, Strategy and Creative teams to produce outreach strategies
Helps attract new clients and userbase
Develops relationships with bloggers, influencers, journalists
Marketing manager
Optimise Budget
Manage promotion
Communicate with other departments to make sure ads are relevant
Manage employees
Optimise ROAS
Content Manager
Knowledge of digital marketing software, tools, and methods
Requires people and project management skills
Supervises the creation, strategic development, and promotion of a company’s messaging efforts.
Focus on content and SEO
Copywriter (writing text as a form of marketing)
Blog posts
Articles
emails
Print adverts/ brochures