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Considerations, Goal(s), Why issues are not reported, Areas of higher risk…
Considerations
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focusing on the consequences or harmfulness of the behaviour as a useful educational strategy for communicating messages about corruption
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Goal(s)
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for management to take, and be seen to take, effective action against corrupt behaviour
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to put effective and safe reporting mechanisms in place within organisations and inform employees about these reporting channels
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Issues
the messages you are sending about ethical behaviour are being received and accepted by staff, contractors, suppliers or clients?
the strategies your organisation decides to use to promote ethical behaviour and enhance corruption resistance are effective?
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The perceived harmfulness of the behaviour was the variable that most frequently and best distinguished between those who consider a behaviour corrupt and those who do not. These results suggest that corruption, as an abstract term, is understood when translated into the more tangible context of the consequences of the behaviour.
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Marketing has odd use cases, grey areas.