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5 Ways to Improve Your Writing Skills, Sell Your Ideas, Forget Style,…
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Sell Your Ideas
According to Daniel H. Pink, author of To Sell Is Human, “to sell well is to convince someone else to part with resources—not to deprive that person, but to leave him better off in the end.” [Emphasis mine.]
How you like to go over this problem and solution can take three paragraphs like I did in this article, or it can take many paragraphs and hundreds of words.
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I asked you, my reader, about a problem you have probably faced.
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Whether you write educational content, case studies, ebooks, or sales copy, all your content solves a problem for your reader. The consequence of that problem is the thing that’s annoying the reader. If you can make it clear to your reader that you know what this problem is and the tension that it causes, you’ll strike gold.
you need to explore the desire. The tension you have built should immediately relate to their desire to overcome it.
While it’s not mandatory to do it every time—remember that it’s a copywriting technique, not a content writing one—you should sprinkle this technique every so often. It will add an extra layer of intrigue that your readers will love.
you need to describe the action to satisfy the desire. You must tell what the reader needs to do to solve the original tension you arose before.
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Sharing the popularity of your solution—think of those who have praised you or those who have used your solution.
Forget Style, Focus on Matter
Bad content written simply won’t make it better; it will be bad content written simply. If this sounds too obvious, it’s because it is.
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A piece of content that makes you think how the writer made their ideas seem so simple happens when the ideas presented flow.
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Having a clear idea of the essence of your article will change the impact it has on the reader, regardless of the style you follow.
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Take the Time
One of the tragedies of becoming a freelance writer is that you transform something you love and like doing into an obligation. You invest most of your time to talk with your clients, working on their deadlines, their topics, and their needs.
Writing great content takes time. Researching ideas your readers love takes time. Editing your content until it shines takes time.
There’s no time limit or goal you need to hit. For me, writing a good article takes one or two days. I know my quality starts to dwindle after the two to three-hour time frame, the time it takes me to write anywhere between 1,500 to 2,500 words.
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Once you make more per article, you will work less—fewer clients, less content to write—but you will work better. You will compensate for your decreased volume by increasing your margins.
Organize your ideas. Use a notepad, a note app, or an editor like Evernote or Bear and put your thoughts together. I recommend developing an outline first with the main ideas you want to explore in your piece.
Research everything before writing. Even if that means finding a few sources and examples, researching your piece before you start writing, it will help you create a much more consistent article later on.
Read Writing Books
Reading books that analyze great content is a significant step forward in the right direction. But another way is just to read the writers you like the most and learn by osmosis.
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the sentence looks solid but dry. The author doesn’t get in the way of the description; he describes what Rockefeller thought and nothing more.
the content looks more static; it seems as if the ideas I present are the truth, and the person explaining them (i.e., me) was an academic. A bit pedantic, I know, and even a little funny because I don’t expect to use this style in my writing, but it happens more often than you’d think.
Learn from the Best
The process of improving your writing skills requires a lot of study and practice. One way is to study grammar, the rules that structure the composition of the English language.
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