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SKIMS Bedding Mind Map: Focus Group Results - Coggle Diagram
SKIMS Bedding Mind Map: Focus Group Results
Preferred fabrics
Silk
Cotton
Flannel
Wool
Satin
Perceptions on Brand
Comfortable
Inclusive
Luxurious
Simple
Soft
Preferred place to purchase bedding
Bloomingdales
SKIMS.com
Nordstrom
Bloomingdales.com
Nordstrom.com
Best place to market the brand extension
Email campaign
In Store Displays
Magazine Ads
Online Campaign
Social Media
Qualities in Bedding
Quality
Looks
Price
Feel
Fabrics
Potential target market
People who want new bedding
People who like the feel
Fans of Kim Kardashian
People who want to try a new bedding