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CRM Strategy - Coggle Diagram
CRM Strategy
how can the CRM empower our Sales growth, and not require us to work around its limitations?
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marketing spend per customer and how much they spend with us (customer revenue and their spend as a %, and what they are currently spending)
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Where is my contact positioned in the decision making process at the customers? who are the CEOs and other key decision makers?
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be able to work with much more customers per sales person than now (now 40 customers is a disaster, CRM should enable working with 50+ per person without a heart attack)
80% annual contract customers: reminders sent to the customers to send us the new brochures for the week/month/campaign
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Problem
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CRM as a tool and general topic has untapped potential to make Sales life easier and accelerate Sales Growth
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