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EMAIL MARKETING - Coggle Diagram

- - - - also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.
- - - - The two biggest advantages of email marketing are price and ease.
        
        Email marketing allows you to target particular groups of customers or even specific individuals.
- - - - One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
      - A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compa red to 1% for social media.
      - Experts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent.