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A general perspective of a brand strategy - Coggle Diagram
A general perspective of a brand strategy
Purpose
Vision
Mission
Values
direct contribution from the brand leaders
Target Audience
challenges
pain points
putting emphasis on their emotions
starting with their demographic & psycographics
competitors
Questions ahead of us:
What do your audience want that they’re not getting from your competitors?
What do they want more of?
What do they want less of?
Where do they want an alternative or a better way of doing things?
How can you do things better?
Can you save them time?
Can you save them money?
Can you save them stress?
Brand Personality
Tone Of Voice
Develop our Messaging Strategy
Craft Our Brand Story
Develop Your Name & Tagline
our difference is the key in developing our communication
but “How” we communicate will play a vital role in whether or not that message is well received.