quiz 5 CMM335
Influencers: Highly popular individuals with aspirations of creating a personal brand that surrounds getting to know their audience.
What influencers do: They post creative and captivating content that is generated toward their passion to showcase to the world.
Companies can reach out to influencers that are in line with the company's target audience to widen the reach of the audience and benefit the brand. The brand will be able to reach more people and get sales and impressions. Ethics is important because it allows the brand to offer incentives to the influencers who are open to the idea of representing their brand.
Ethics is important to background checks. Brands should do background checks on every influencer to make sure the identity that the influencer has created will fit with the company's values.
How has TikTok helped the music industry? How have they collaborated? TikTok has allowed the music industry to prosper as users can accompany videos with old and new songs which brings more attention and money to the musician.
An example of a song stand group that became noticed through Tiktok is Stevie Nicks and Fleet Wood Mac. The song Dreams was played as the viral video of a skateboarder road along to the song playing in the background. The video garnered millions of hits which allowed the song to become more in the public light. Now tiktokers are advertising their music on TikTok and show their glimpses of new releases that drive more attention to their music that shows up in the For You page, reaching multiple audiences.
What is ROI? Why is this essential to marketing?
Return on investment allows shoppers to not feel pressured or locked into the product. It allows businesses to grow a wider respect for customers if they add an ROI and something in the alternative if the product was somethng that was not liked/damaged through shipping.
Social media storytelling - What is it and why is it applicable to marketing?
Social media storytelling is a creative process to engage followers with your brand's values, purpose, and product. Storytelling on social media platforms helps you tell stories about your brand, products or whatever to captivate your audience.
Instagram is a visual communication platform. Try to incorporate your stories in pictures, but never forget the importance of brief captions. Post about your company history, behind-the-scenes, charity work, and your compassion for social values. Try creative techniques using3, 6, and 9 separated images to make a collage or use the carousel feature to engage the user with a single post. You can maintain fixed color tone to depict your brand's personality. Storytelling is important in media to connect with the audience and harness their attention for a prolonged peiod of time. Aneffective storytelling approach will turn them into frequent visitors to your socal media handles and into followers.
Which campaign was your favoirte and why? Tie in advocacy, strategy etc.
Arbor Day's #teamtrees campaign was my favorite campaign to study as the campaign centered around something that everyone can help with: plant a tree. The foundation ws similar to teaming up with a super popular influencer who has a massive impression on the world, espicially millennials, and gen z from across the world. Mr. Beast advocated for is followers to participate in the initiative to help reach 20 million trees or to donate to the foundation. I think this campaign took a leap in strategy development that paid off as they were able to plant 8 million trees even though the pandemic was a major factor in the loss of participation. the aim to get 20 million is still strong and insight from Team trees projects that they will reach their goal by the end of 2022
Hootsuite takeaways: SWOT tool to gauge and manage strengths, weaknesses, opportunities, and threats.ROI or return on investment, reaching out to other companies, and building employee advocacy. With a focus on social media sites, Hootsuite provided specific tactics such as asking questions, implementing hashtags, linking, messaging, and monitoring chats to add to an engaging online environment. Furthermore, a deep dive into the user engagement through platforms such as Facebook, Instagram, TikTok, Twitter, YouTube, and LinkedIn in the social content marketing chapter, helped me understand, in a deeper context, the ways businesses’ social media managers methodologically consider using these commodities to advance their market gain and image.
While IGTV allows one to post up to 10 minutes, Instagram videos can be from 3 seconds to a minute. Tips such as trimming, choosing the layout, and deciding whether the video should be moved to the carousel are skills that can enhance user experience and make the outcome seamless for the organization. Managing and building off of publishing cadence to ensure users return back to the Instagram channel. Similarly, analytics is the place where social media managers can monitor engagement data and retention insights while observing the length of time people spent on the video.
The four key components consisting of research and analysis of current content reception and strategy, your target audience identified by platform, a list of content-specific goals and objectives, and plans for the distribution of the content should be set when it comes to social media strategy. Some of the recommended tools that social media managers should use are Social Media Audit, then network-specific tools, including Facebook Audience Insights, and Twitter Analytics, which identifies network demographics.
shorter videos get more interaction and impressions than longer
Why are CTA (Call to Action) important and how does your target audience tie in?
the initiative to the campaign where it considered a clear call to action aligns with the business goals and addresses audience needs and uses either consideration, advocacy, strategy, or decision as a tactic that will best align with the campaign goals.
SWOT:
The SWOT Strengths Weaknesses Opportunites and Threats tool is introduced later where the tool can help gauge insight around competitors’ strengths and weaknesses when crafting a strategy.