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Journalistic translation - Coggle Diagram

- - - - ▶Newspapers – daily events and happenings, sometimes with political commentary of some kind.
      - ▶ Magazines – longer stories, usually with commentary, that appear on a weekly or monthly basis
      - ▶ Blogs and Websites – generally less regulated, often cultural-specific accounts of events for a particular demographic/audience
- - - - The extended news interview can provide readers and listeners with interpretation, background and explanation.
        
        The news interview can emphasize an aspect of a continuing story that the
        reporter considers to have been overlooked or neglected
    - - The profile should be seen as a minidrama, blending description, action and dialogue. Through the words and actions of the subject of the profile, with some help from the reporter's insertion of background and explanatory matter, the character is illuminated.
- - - - ▶ “a new technology always has a significant effect on the character and use of language, but when a technology produces a medium that is so different from anything we have experienced hitherto, the linguistic consequences are likely to be dramatic, involving all areas of English structure and use, and introducing new considerations into the methodology of its study.” -- Crystal 2006
        
        languages and translation are affected by this change, but are also the vehicle of the change
        
        Corpus linguistics (CL)
        Grego offers us her own perspective
        
        ▶ One immediate consequence of the digital turn
        
        ▶ A very simple concept: to digitize texts
        
        ▶ The relevance was initially quantitative
        
        ▶ Then there emerged qualitative results too
        
        ▶ Collections of texts = corpora
  - - - Mode of communication (how – code)
        
        ➢ a highly affixed word with all the characteristics of the ESP term
        
        ➢ a semantic concept
        
        ➢ is the combined and simultaneous use of different modes
      - Features of multimodal language, by tags:
        ➢ medium
        ➢ semiotics
        ➢ choice
        ➢ participation
      - FOCUS ON THE EFFECT
        
        multimodality is “the use of several semiotic modes in the design of a semiotic product or event”, but – they add – “together with the particular way in which these modes are combined”
        
        (Kress and van Leeuwen 2001
        
        The multimedia / multimodal move calls for a redefinition of existing (before the mass digital era) communicative models
        ▶ In linguistics, especially of the code and the channel in their physical and semiotic meanings
        ▶ In translation, especially of the sender and the receiver.
        
        OVERT-COVERT SPECTRUM IN TRANSLATION
        
        OVERT
        
        : it reveals itself as a translation, leaves traces of the sources (for example nota del traduttore is a clear trace of your presence, of the translator himself) then this overt translation are source culture-oriented and common in literary, legal and most technical translation
        
        COVERT
        
        the fact that they are translations is hidden. Sometimes we don’t know they are translations. They remove traces of the source; are usually target culture-oriented and localization and transcreation
        
        Transcreation which is typically specified for marketing materials. We create a new text starting from a source text. Is a sort of recreation in translation so transcreation, specifically for marketing materials with the intent of making a particular effect on the public, could also be called “extremely covert translation”, because the element of translation is completly eliminated in favor of the fluency of the translation, making it new so to say in the process.
        
        Localisation is always toward the covert end of the above spectrum. It began before the web and applied to desktop software applications that were offered in various locales. There’s an interesting branch if you want to start a carrier in translation, localisation is very popular because not only software apllications but all the programs, apps, websites of companies for example, have to be localised, have to be offered in various locales. (Locale is the combination of a language and the region such as French as is in Canada
        
        a translation of textual aspects and adaptation of non textual aspects those same color images and focus services. These two are not so different. Transcription. The word transcreation is usually used to refer to marketing materials and localization to software and information technology
        
        Adaptation is a process of adjusting or replacing something for a great audience. So cutting, pasting, adapting for the audience.
      - professor Grego attemps to redifine this existing communicative models. Considering this changes that have occurred in our collaborative age.
        
        ➢ The author is now a multiauthor,
        
        ➢ the receiver a multireceiver,
        
        ➢ the medium a multimedium,
        
        ➢ the mode a multimode,
        
        ➢ the text a hypertext,
        
        ➢ the context a global context,
        
        ➢ the message is the multifaceted result of its original purpose, conveyed through all the above.
        
        ▶ ‘Multi-’is this heavily prefixed era’s number one prefix
      - ▶ Certainly, the issues raised by the digital and the Internet turns of language variously affect translation:
        
        ➢as the process of transfer from one multimode into another via multimedia operations and tools,
        
        ➢ as a practice immersed in a global, multimodal society
        
        ➢as a product that can derive from a multimedia original and be made into a multimedia target text,
        
        ▶ Images + Written Texts =
        Basic Multimodality
        Even the written page, without any images at all, must be arranged into a certain graphic layout
        
        her suggested model. It takes into account and uses the multi-nature and prefix of these times. We have the the multiauthor, multigenre and multireader when with multigenre we mean forum, blog, webpage, webportal, social network etc. this is a word with all web authors who constitute multiauthor. All web readers and also she consideres all non-authors/non-readers.
    - - Medium of communication (through what - channel):
        
        ➢ is the combined and simultaneous use of different media
        
        ➢ a physical but also psychological concept