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STARBUCKS MARKETING PLAN, How Starbucks executes it - Coggle Diagram

- - - - • Blog
      - • Photo
      - • Word of mouth
      - • Web page
      - • Video
- - - - Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino coffee and non-coffee blended beverages, Starbucks Refreshers,smoothies and Tazo teas.
    - - Coffee and food
    - - The unique selling proposition for Starbucks is simple enough: “Love your beverage or let us know. We'll always make it right”
- - - - Starbucks is a master of employing value based pricing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off.
    - - Starbucks is a master of employing value based pricing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off.
    - - The media plan will generate interest by connecting to the public
  - - - Starbucks uses a large variety of channels to market their product from social media to TV spots and ads
    - - Be consistent and focus on creating relationships that build credibility and lead to sales down the line
    - - Starbucks remains popular and known because of the various facilities they provide to customers. Not only do you get free Wi-Fi and the chance to hang out in comfy chairs all day, but they provide you with cups bearing your name and never forget your order.
    - - Comment or leads from social media