Please enable JavaScript.
Coggle requires JavaScript to display documents.
Coca Cola Link Title - Coggle Diagram
-
Product Line Decisons
-
Increasing Product
Stretching
Stretching Down- introducing a new product into a product line at the lower priced end of the market
Stretching Upwards - introducing a new product into a product line at the higher priced end of the market.
Two way stretch - introducing products in the middle price ranges decide to stretch their products simultaneously in the lower and upper ranges
Filling - add more product items to the existing products ( In earlier Coca-cola only one flavor, but market currently has produced various flavor like diet Coke ,Coca cola zero sugar )
Product Contribution
- product contribution analysis is done by evaluating the contribution margin of a product – higher the contribution margin is (the lower variable costs are as a percentage of total costs), faster the profits increase with sales
-
Product Decisions
-
-
Example: Coca Cola is not suitable for the person who is on diet or practicing a healthy lifestyle. An attempt to these type of customer may not be affective because it can affect the business objectives. Hence the marketer tends to introduce several products like coke zero or diet coke in his desire to meet the aspirations and needs of his target market.