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Nestle, Product decision line - Coggle Diagram
Nestle
Ice cream
Cremeria
Drumstick
Milo
KitKat
Maggi
Nestum
Pure life
Nestea
Product decision line
Product Line
Line depth
Number of product variants in line
Line consistency
How closely related the products that make up the line are
Line vulnerability
Percentage of sales / profit derived only a few products line
Product line decision
Product withdrawal
stretching the product line
i. Stretching down
ii. Stretching upwards
iii. Two way stretching
increase in products
Product contribution
Sales
Profit
add & delete
Sales & profit good (add)
Sales & profit bad (delete)
Contributed margin (CM)
CM = Price - variable cost
Product decision
Marketing mix
price
promotion
product
distribution channel
Important, cannot wrong product
Product decision on modification
Standardised product
Innovation
Product MIx
The total sets
of product offered
Depth
numbers of products
in a product line
Unilever
Clear Men Shampoo
Sunsilk Shampoo
Tresemme Shampoo
Dove Shampoo
Love Beauty and Planet Shampoo
Width
numbers of product line
Unilever
Personal Care
Home Care
Body Care
Hair Care
Skincare
Price Lining
+- prices for product offering
under a product line
Advantages
reduces the expense of marketing
easy to manage
Disadvantages
Inflexibility
Problem during inflation