Writing for the digital environment
Direct marketing
The quality of the content is one of the most essential elements in the digital revolution.
Websites are powerful; the content you create must be informative, clear, and compelling.
Websites are a form of direct marketing.
Visitors don’t read, they scan
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Visitors don’t read, they scan for the information they entered the site to find
Key words, content they can download and full detail of the main information are essential points
The rest of the website must be brief, punchy and energic.
You are the tour guide to the site
Its your role to draw in the visitors and hold their limited attention span for as long as possible
Preparation is the key to success
You have to establish a coherent plan for all the content before you start
Three layers of websites:
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main navigation and introduction sections
Detailed facts and figures
quick hit info, ideas, or directions
Scanners do not like complex concepts
Keep the main information to the start of your headers, opening paragraphs and body copy
Oline content and social media
It refers to a web-based platform that allows the creation and exchange of user creation content.
Social media is all about content and personality