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12 Qualities of a Good Content Writer: Must-Have Writing Skills for…
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Integrity
People are tired of being sold to, and they’re tired of being lied to about being sold to. As they digest more online content, consumers have gotten significantly better at spotting sponsored posts (i.e. posts created to promote affiliate links).
If you insist on hiding this important fact and your readers find out, you can say goodbye to your credibility and goodbye to your audience.
Anyone reading this post likely realizes by now that I run the internet’s most radically honest blogging community — I create content to find likeminded, aspiring bloggers and help them achieve their goals.
It costs you nothing to be honest. Always clearly indicate within your article if you were paid by a company to write about their product or service.
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A knack for storytelling
Telling a story is beyond grammar, word choice, and spelling. It’s using your own experiences and perceptions to break down a complex topic and relate it to your readers.
Great storytellers are able to entertain readers while teaching them something and can evoke emotions while being concise.
The more skilled you become at weaving storytelling into your content writing (no matter the topic) the more effective your content will be.
Personality
To feel any sort of connection to you, people need to feel that they’re reading content written by an actual person and not an article generator
Telling real, relatable stories involves offering up a bit of yourself to your readers. It can be scary, but you don’t need to reveal everything.
A good content writer is able to reveal enough humanity and individuality to connect with their readers, compel them to read their content, and keep coming back.
Research proficiency
the insights you provide that your competitors do not is what gives you the edge and directly correlates with your content’s success. Those insights come from research.
The point of creating content is to provide your readers with as much useful information as you can. You can only achieve that when you know how to research, and where to find reliable sources of information.
Google is invaluable for research, but there are other sources that you might be overlooking. Reddit (one of the best sources of unbiased, community-driven information), Quora, and other community-based websites are goldmines of insider information.
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Adaptability
Writing skills are based on the relatively solid foundations of language, but the digital climate is constantly changing. What’s trending today may be gone tomorrow, and there’s always an up-and-coming craze or new social media platform waiting for its turn in the spotlight.
consumer preferences constantly change as well. Your target demographic may change their preferences in a heartbeat; something that’s popular among them now may be obsolete in a few months or even a few weeks.
A good content writer evolves with the ever-changing tide and never lets their content become dated.
Social media know-how
Content that goes viral on social media increases the chances of reaching large swaths of your target audience.
developing at least basic social media skills are a great way to get in touch with your target audience and get to know them better.
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Time management skills
You’ll have to optimize your content for search engines to find, promote your content, maintain your blog, and more.
you’ll need to manage your time efficiently and organize your tasks so you can meet your targets, whether they’re set by yourself or by a client.
Perseverance
There will be times when you just won’t feel like writing; like everything you’re typing right now is crap.
Here’s a reassuring (or discouraging) thought: ALL content writers go through that.
The only way you can go over this feeling is to just show up. Day after day after day, just sit your butt down in front of your workspace and get to it.
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