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SOCIAL MEDIA PLATFORM THAT YOU WILL USE IN YOUR BUSINESS - Coggle Diagram
SOCIAL MEDIA PLATFORM THAT YOU WILL USE IN YOUR BUSINESS
Group member
2) Sanjay Nair
2) Chan Yi Jie
1) Kiew Moon Fung
4) JK
1) TikTok
Concept and idea
91% of TikTok users visit the app more than once a day, and the average time spent in the app is 52 minutes. This means that there are plenty of opportunities to be seen by our audience.
TikTok has the largest generational population on TikTok remains Gen Z (41% of users are between the ages of 16 and 24), there are plenty of Millennials and even Boomers joining monthly. There’s a strong chance that the target audience for our product can be found on TikTok.
Lastly, TikTok has an special algorithm that TikTok content can be shown to users who aren’t following you. Our product has the chance to gain visibility beyond your followers and core audience.
2) Instagram
Concept and idea
That is over ⅓ of Instagram users have used Instagram to purchase a product online. With the sales power that Instagram holds, we can know that what we’re investing in is worth it (is going to provide a return on our investment).
Instagram’s ad platform has access to the most advanced social media advertising targeting options available.
Instagram differentiates accounts by personal accounts and business accounts. If we turn our account into a business account, we will unlock a world of features to help promote your business. Some of these features include having a call-to-action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.
Last but not least, we can see a lot of engagement on our posts without having to pay for it. This means that you can strengthen your relationship with your followers and potential customers, all at no extra cost to you.
3) Facebook
Concept and idea
We can advertise to people by age, interests, behavior, and location on Facebook
Facebook is known for having one of the most advanced social media advertising platforms.
Also, we can customize Facebook page that is attractive and visually very appealing to attract the visitors to come and see what you’ve in stock for them.
The options of “like”, “share” and “comment” is not just there for the pleasure purpose, but the hidden meaning of the same is very useful for the sellers. The users can like your images, comment on them and also share them with their friends by which the popularity will increase. Hence, your reach widens and so does the exposure for your products.