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TP-2 LEGO - Coggle Diagram

- - - - Installations
      - High bay warehouses
      - Plant and machinery
      - Moulds
      - Buildings
      - Furniture, fittings and equipment
      - Land
    - - Trade receivables
      - Other receivables
      - Loans to related parties
      - Cash at banks
  - - - Financial resources
        
        investing into external opportunities that arise
      - employee
        
        Lead productive output for the firm
      - Patents
        
        Sell product without competitive interference
      - Distribution network
        
        Help reach to customer
    - - Financial resources
        
        Possessed by a few companies in the industry
      - Patent
        
        Allow to use without interference from the competition
      - Distribution network
        
        Competitior require a lot of investment
    - - Patents
        
        Competitor not legally allowed to imitate the product
      - Distribution network
        
        Very costly to imitate
      - Manufacturing techniques
        
        Hard to imitate
    - - Patent
        
        Not well organized
        
        If organized more can bring more revenue
      - Distribution network
        
        Organized
        
        Reach out to customer
- - - - factories being in close proximity to their major markets → meet customers' demand
- - - - build e-commerce
  - - - LEGO Super Mario
    - - co-branded products
  - - - plastic materials
- - - - brick made from recycled PET bottles, carbon neutral factory
    - - offers extra bonus, Parental Leave
    - - different activities
    - - requires its suppliers to sign a contract
  - - - invests in e-commerce and digital marketing
    - - developing new products, investing in expanding capacity across manufacturing network
    - - raw materials
    - - strong brand, license
    - - downloadable manuals, Lego life app
- - - - 2020
        
        LEGO® City
        
        LEGO® Star Wars™
        
        LEGO® Technic
        
        LEGO® Friends
        
        LEGO® Classic
        
        2021
        
        LEGO® City
        
        LEGO® Star Wars™
        
        LEGO® Technic
        
        LEGO® Creator Expert
        
        LEGO® Harry Potter™
        
        2019
        
        LEGO® City
        
        LEGO® Star Wars™
        
        LEGO® Technic
        
        LEGO® Friends
        
        LEGO® Creator
- - - - Build e-commerce presence on popular platforms such as Tmall& JD(京東)
    - - Cooperate with Epic Games
    - - LEGO® MINDSTORMS®
        
        make robotics even more accessible for children
      - LEGO Building Instructions app
        
        expands play and storytelling possibilities in safe, fun ways
      - LEGO® Super Mario™
        
        embedded technology to inspire new ways to play
      - LEGO Life app
        
        expands play and storytelling possibilities in safe, fun ways
      - build partnership with Tecent
        
        provide unique digital content and games