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Secondary Data, Primary Data (Qualitative) - Coggle Diagram
Secondary Data
Data Quality
Data collection method (how?)
Purpose of Data Collection (Why?)
Source of Data Collection (Who?)
Sources of Secondary Data
Internal
External
Benefits & Limitations
Primary Data (Qualitative)
Characteristics of Qualitative Data
Uses of Qualitative Data
Exploratory Research
Orientation
Clinical
Methods to attain Quali Data
Observation
Ethnography
In depth Interviews
Non-Directive
Semi Structered
Focus Groups
Role of Moderator
Challenges
Conformity
Obedience