Please enable JavaScript.
Coggle requires JavaScript to display documents.
FAS - Coggle Diagram
FAS
Marketing
Promotion
People
Place
Positioning
Processes
Performance
Product
Types of Marketing
Traditional
DIgital
Outbound/ Inbound
Brand
Affliate/Partner
Experiential Marketing
Event Marketing
Price
Typology of Events
Business/Trade
Sport Competitions
Cultural Celebrations
Educational
Art/Entertainment
Recreational
Political
Type Of Events
Mega event
Hallmark event
Major event
Community/local events
Market Segmentation
Geographic
Demographic
Behvaioural
Psychographic
Sponsorship
how the organiser benefits
Sponsor funds their event
Helps the event gain credibility
Event Marketing
Services In-Kind
Broader Marketing reach
how the sponsor benefits
Reach a wider demographic
Increase brand awareness
Increase market reach
Activation Opportunities
Assets
Visuals
Hyper-Links
Branding
Hospitality
Engage
Event Value Add