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TECHNIQUES OF VISUAL MERCHANDISING - Coggle Diagram
TECHNIQUES OF VISUAL MERCHANDISING
Display
What to be chosen : Mannequin / Gondala
Folding properly
offers to be in signage
Color coding to be sued in display (green, red, blue, orange, purple)
According to wall design
Types of product
Slow moving product to be kept in hotspot zone
Depending on store size
LIGHTING
According to product
sober lighting
should not hurt anyone
attractive
Wall lighting
Uniform color
Different shades in trial room
Color coding
Combination of color
primary & Secondary color
summer : Light to dark
Winter : Dark to light
Seasonal colors
Highlighter
Yellow, green, blue
Color scheme