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Review of Sem 2.2 - Coggle Diagram
Review of Sem 2.2
Events Operations Management
Technical Skills
abilities and knowledge needed to perform specific tasks eg. data analysis, project management and budget planning, social media management eg. Search Engine Optimisation (SEO)
Time management and coordination - theme & venue & delegating tasks
SMART Goals
Specific, Measurable, Attainable, Realistic, Time-based
Marketing Strategies
Target Market, 4Ps marketing mix - price, product, promotion, place
Events Sponsorship and Marketing
Customer Value Journey
it is a blueprint for creating a predictable flow of customers. It is a step-by-step process of converting total strangers to high-value customers and brand promoters
Marketing
component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media
TYPE OF MARKETING
Digital Marketing
Social media Marketing
Advertisement
Email marketing
Sponsorship
Sponsorships are important in events as sponsor
company adds value to the overall event.
Sponsors gain publicity, attendees get to experience
Revenue Management for Hospitality and Tourism
Historical data
Based on past events, we can forecast the number of attendees, ticketing, no-shows.
Uncertainty management approach
No-cancellations
Non-refundable
no-shows
Walk-ins
For example, Christmas wonderland, the ticket is cheaper if you book your tickets online and in advance, as compared to you walk-in and buy.