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TP02 TESLA, SMMC G7, Product Portfolio in functional structure - Coggle…

- - - - The global presence has allowed the Tesla Motors to build an expanded consumer base also higher cultural exposure and international recognition
    - - The innovation leads to higher competitiveness, which leads to competitive advantage and benefit for the company in the market place in the short run and the long run
  - - - Tesla Motors has efficient production capacities that operate at economies of scale also integrated technology to minimize costs, and improve processes and operational internally
    - - Tesla Motors offers high quality products to consumers that have been a source of the brand appeal
  - - - The Tesla Motors brand enjoys high brand recognition that is unique and contains high brand integrity
    - - Capital scale is far superior to other competitors.
  - - - Obviously, Elon Musk's personal charm cannot be replaced.
    - - Tesla Motors has high production capacities with streamlined production
- - - - Switched from a traditional dealer-based distribution model to direct delivery.
    - - Zero Dollar Marketing
        
        depends on
        
        unconventional model
        
        word of mouth
    - - Two segments based :
        
        Automotive
        
        Energy generation & storage
        
        Coordination between
        different working units
        
        In-house operations management
    - - Post-sales services at its service centers
      - On-demand service vans throughout the country to provide quick service
    - - Variety of raw materials
        and scarce materials
        
        large number of
        suppliers worldwide
        
        Proper recordkeeping
        
        Storage
        
        Internal movement
  - - - Hire
        
        Train
        
        Retain
    - - The core of Tesla Motors' value chain
    - - Maintaining communication and operation with all these suppliers
- - - - Model 3 and Model Y: 295,324
      - Model S/X deliveries: 14,724
    - - - US/Canada 2.5%
        - Europe 1.8%
        - China 1.6%
      - 2021: leading the global EV market with 14 % share
- - - - Tesla has a total of six Giga factories. It is responsible to produce batteries and assemble vehicles.
        
        CS
        
        The cost of enterprise operation, including factory construction, purchase of required equipment, employee salary, etc.
        
        RS
        
        Nevada Giga Factory has produced 1 million battery packs in 2021, and Shanghai Giga Factory has produced 600,000 vehicles in 2021.
  - - - Tesla's leading technologies include autopilot, battery life, motor acceleration and Supercharger.
        
        CS
        
        Investment of R&D expenses.
        
        RS
        
        Combined with the whole electric vehicle, 310,000 vehicles will be delivered in the fourth quarter of 2021.
    - - Under the current EU regulations, a new car driving 95g/km of carbon emissions will be fined 95 euros for every 1g exceeding the standard.
        
        CS
        
        No cost.
        
        RS
        
        In 2021, Tesla's carbon rights revenue accounted for 3% of its total revenue, and its carbon rights revenue was $1.46 billion.
- - - - Tesla Vision
        
        no sensor
        
        completely rely on cameras and computer-running auto-driving software
  - - - lower the cost
      - reduce the rely on fossil fuel and grid
- - - - Ultimately report to the U.S. headquarters in California
        
        Use this corporate business structure to make the process more simplify