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1 Business Strategy and Role of Projects - Coggle Diagram
1 Business Strategy and Role of Projects
Corporate identity
Mission
Vision
Values
Analyse strengths and weaknesses
Internal
SWOT
O
pportunities
T
hreats
W
eaknesses
S
trengths
BOSTON matrix
market share /vs/ market growth share
Question marks
Dogs
Cash cows
Stars
Business environment
PESTLE and derivatives
T
echnological
L
egal
S
ocial
E
conomic
P
olitical
E
thical
Porter's 5 forces
Competitive rivalry within industry
new competitors
customers
competing products
suppliers
Set objectives
A
chievable
R
ealistic /
R
esult-centered
M
easurable
S
pecific
T
ime bound
Set business direction, communicate and implement it
Market /vs/ products, new /vs/ existing
Market development
Product development
Market penetration
Diversification
Analyse options available