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CHAPTER 3, image, image, image, image, image, image, image, image, image,…
CHAPTER 3
Levels and Organizations Involve In Tourism Planning and Development
Tourism planning is prepared at various levels, with each level focusing on a different degree of specificity.
The various levels of tourism planning and design are described as below;
International
International transportation services
Land (Bus Central/Train Station)
Air (Airports)
Water (Ports)
International borders
Sabah & Kalimantan
Sarawak & Kalimantan
Johor & Singapore
Perlis & Thailand
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The flow and tour programming of tourists among different countries
Flow of tourists
Immigration and Checkpoints Authority
Custom Security Check
Tour programming
Trips or journeys conducted with purpose
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Complementary development of major attraction features & facilities in nearby countries
Woodlands
Multi-country marketing strategies & promotion programs
Positioning ASEAN as single
tourism destination 2025
National
National tourism planning reviews the tourism development plans for a country as a whole, but often includes specific objectives for particular types of area within the national boundary
The national level of tourism planning is focused on several elements:-
Tourism policy
Malaysia Tourism Policy
2020-2030
A physical structure plan including identification of major tourist attractions, designation of tourism development regions, international access points and the internal transportation network facilities and services
Other major infrastructure considerations
The general amount, types and quality level of accommodation and other tourist facilities and services required
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Local
State
Regional
Village Community Management Council (VCMC)/MPKK
Is more specific than the national level, although the degree of specificity at both levels depends on the size of the country or region
Regional planning focuses on the elements of:-
Regional policy
Regional access and the internal transportation network of facilities & services.
Type & location of tourist attraction
Location of tourism development areas including resorts areas
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Selangor
